Home India Tata Power’s Club Enerji conducts 400+ awareness & sensitization activities; saves 14.24 MUs of energy nationally

Tata Power’s Club Enerji conducts 400+ awareness & sensitization activities; saves 14.24 MUs of energy nationally


Tata Power’s nationwide resource and energy conservation movement Club Enerji, has been relentlessly spreading awareness about resource conservation across the country, through its theme of national building. In line with this, the Club Enerji movement has successfully achieved a significant milestone of conducting 423 awareness activities with the children across Mumbai, Delhi, Ahmedabad, Kolkata, Pune, Bangalore, Lonavala, Maithon, Belgaum, Jamshedpur and Ranchi.

Inspiring children to be responsible citizens of tomorrow, the Club Enerji movement has senstised 9.3 million citizens across the country and saved 14.2 MUs of energy. Through various programme, Tata Power educated it stakeholders on different environmental hazards and have introduced a new module on waste management. Club Enerji has also formed a new advisory panel, which will focus not only on conserving energy and natural resources (like fossil fuel-coal, oil, gas, water, managing waste, afforestation) but also imbibe civic and moral values among children. In total Tata Power has conducted 71 Rallies, 12 street plays, 13 society & Festival sensitization, 3 cleanliness drives, tree plantation drives and 306 posters competition.

Reinforcing Club Enerji’s commitment towards nation building, new activities have been conducted which include case studies of school activities being shared on website and promoted on social media; activities are being conducted in schools and by students on sensitization in their societies, neighbourhood about how to become responsible citizens and build a better nation; sensitisation of children towards conservation of Biodiversity through Act for Mahseer which included recent visit to Mahseer Conservation hatchery. More visits are being organised in the coming months and volunteers are being identified from schools to promote the message of Mahseer conservation.

Speaking on the initiative, Mr. Anil Sardana, Managing Director, Tata Power, said, “We at Tata Power are delighted and proud to achieve this significant milestone with our focused approach of spreading the message of energy conservation, inculcating the moral and civic values amongst the children who will form the future of this country. We are thankful to all our stakeholders for supporting us in our efforts to save our planet. We are determined to continue with our programme and sensitise the citizens of tomorrow about the dire need of resource conservation along with moral & civic values. This year Tata Power has rolled out ‘Waste Management Module’ to sensitise the country about the advantages of waste management and methods of generating power using waste. At Tata Power, we are committed to lighting up lives for the years to come.”

Club Enerji banks on the youth of the nation and has played a vital role in communicating efficient usage of energy. The club has essentially worked towards curbing energy wastage, there by mitigating emission of greenhouse gases that lead to global warming and climate change. Today, Club Enerji has become a holistic movement to save energy and natural resources. Club Enerji also encourages students to form their own mini clubs in their schools and societies to reach out to more citizens. Club Enerji has become a holistic movement and has reached out to over 480 schools in India with a total of 1,59,103 energy champions, and 2,04,719 energy ambassadors.

Enthusiastic mini clubs across the country regularly undertakes rallies, street plays, cyclothons, exhibitions and batti bandhs to sensitise as many people as possible on energy conservation. The schools have taken up the onus of administrating the modules of ‘Energy Puzzle’ electricity, which is solved only by saving electricity, fuel, water, waste and forests. The Club has also rolled out a Civic & Moral Values module to build a generation with strong values and a greater sense of responsibility.

The Club Enerji initiative has been contributing extensively towards a brighter and greener tomorrow by undertaking several successful initiatives. The savings of 14.2 MUs of electricity is equivalent to saving 14,200 tonnes of CO2 and is enough to light up over 6,943 houses for a year. Tata Power’s Club Enerji has won numerous accolades and has been recognised as a best practice in forums like Learning Mission by the Tata group. A case study has also been done by IIM Ahmedabad on the programme. Further, it has also won the gold at the ABCI awards in the category ‘best communication material’ and bronze for its resource conservation module; Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012′ – Eco Advocate Award’ to Club Enerji.


Anand Gupta Editor - EQ Int'l Media Network


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