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Viridian Wins Esteemed Go Green Advertising Award

Viridian Wins Esteemed Go Green Advertising Award


Viridian, an international network marketing company offering affordable, responsible energy, announced today that it has been named a 2016 Go Green Advertising Gold Award winner. The company is receiving this honor in recognition of its sixth annual Sustainability Report, released in early 2016. The report details the collective impact Viridian has made helping consumers avoid more than seven billion pounds of carbon emissions.“Our industry affords us the unique opportunity to inspire and motivate individuals and companies around the world to be a part of meaningful and lasting change,” said Cami Boehme, Chief Operating Officer for Viridian. “This award signifies the commitment and dedication that our associates and customers have shown toward achieving a more sustainable world. Together with our associates and customers, we are leading a movement whose positive impact is demonstrated with this report representing a momentum that is building. As business leaders, we can no longer separate business success from our role as corporate citizens and we are pleased this award recognized Viridian for its role as a leader in sustainability.”

Viridian’s Sustainability Report shows its customers avoiding carbon emissions that equate to recycling more than 50.5 billion 2-liter plastic bottles, enough to circle more than three times around the sun. The report also highlights Viridian’s unwavering commitment to giving back both locally and globally, including the completion of a five-year pledge to plant 5,000 trees in threatened areas of the Amazon rainforest, and year six of a 7 Continents in 7 Years journey, that brought solar light and a playing field to a neglected village in Albania.

Rooted in transparency and integrity, Viridian has released a Sustainability Report since its inception in 2009, leading a growing trend with companies worldwide that has been identified by EY, one of the organizations that reviews Viridian’s responsible energy purchases. In the report, Viridian discloses the type, tier and serial number of every Renewable Energy Certificate (REC) the company purchased to support its customers’ usage, as well as carbon offsets purchased on behalf of Simply Right™ natural gas customers and to mitigate the effects of corporate travel.

Viridian was chosen as a winner of the Go Green Advertising Award for its ability to provide substantive and complex information in a clear, engaging style. With the 2015 Sustainability Report, Viridian sets itself apart from other businesses not just through its mission of “Power with Purpose” but in its memorable execution that drives that message home. The Go Green Advertising Awards program provides nationwide recognition to organizations and agencies that demonstrate excellence in the marketing of environmentally-friendly products and services.

Source: Businesswire


Anand Gupta Editor - EQ Int'l Media Network


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