Ygrene Energy Fund, the leading national provider of residential, commercial and multifamily property assessed clean energy (PACE) financing, announced today it has appointed solar industry veteran Louis-Philippe Lalonde as Chief Marketing Officer. Lalonde brings over 25 years of experience in technology ventures, renewable energy, and finance to Ygrene as it expands its award-winning YgreneWorks™ program nationally.
Lalonde comes to Ygrene as an acknowledged expert in designing and marketing renewable energy financing instruments. In addition to playing a role in the nascent development of PACE, he has held executive positions at Akeena Solar, Enecsys, and CentroSolar and joins Ygrene at a time of exponential growth. As CMO, Lalonde will lead the company’s strategic vision, product marketing discipline, performance analytics, and communications platform as Ygrene continues scaling its operations and industry-leading customer service from coast to coast.
“I feel I’ve come full circle in returning to the renewable energy financing sector and the timing couldn’t be more ideal as PACE claims the leadership role as the most flexible mechanism to provide capital for a wide range of building improvements from energy efficiency and renewables to water conservation and beyond,” said Lalonde. “As I did due diligence, the sophistication of Ygrene’s financial instruments, its commitment to the customer experience and its strategic long-view on what a full-service financial services firm catering to climate resilient infrastructure can become made it the clear path forward.”
Lalonde will focus his immediate attention on engaging new and existing customers and empowering Ygrene’s national base of more than 3,000 certified contractor partners. In particular, he’ll look to harness his solar marketing background to build awareness and engagement around the unique benefits of PACE as a preventative measure against fluctuating energy prices, drought, and severe weather events.
“As we lead the sector in expanding PACE into new states this year, we sought a talented marketing professional who can weave an engaging story across all of our channels and customer connections and help us evangelize the benefits of affordable, accessible PACE financing to more home and business owners across the U.S.,” said Stacey Lawson, CEO & President of Ygrene. “We are lucky to have Louis, a veteran of both the solar and PACE sectors, join us as CMO. I will look to him to invest in and strengthen our customer relationships as we embrace this next growth phase.”