H&M intends to become climate positive throughout its entire value chain by 2040 and also use 100 per cent sustainable sourced materials by 2030, according to its sustainability report 2016. The company will work to reduce more greenhouse gas emissions than its value chain emits and strengthen the planet’s ability to recover and resist climate change.
“We want to use our size and scale to lead the change towards circular and renewable fashion while making our company even more fair and equal. This is why we have developed a new strategy aiming to take our sustainability work to the next level,” said Anna Gedda, head of sustainability at the H&M group. “We want to lead by example, pave the way and try new things – both when it comes to the environmental and social side – to ultimately make fashion sustainable and sustainability fashionable. Our climate positive strategy is one way of doing this,” she added.
To become climate positive, the H&M group focuses on energy efficiency, renewable energy by addressing unavoidable emissions and supporting technological innovations making it possible for the planet to absorb greenhouse gases.
By 2030, H&M aims to use only recycled or other sustainably sourced materials in its products. In 2016, this share was 26 per cent. To push the development forward, collaborations based on science is important. H&M has therefore initiated a research project with the Ellen MacArthur Foundation and the Stockholm Resilience Centre at Stockholm University to find out how a circular system for producing and using textiles, which is less dependent on scarce natural resources, would look like. The report also mentions that H&M in 2016 was named the biggest global user of cotton certified by the Better Cotton Initiative. When it comes to recycling and reuse, the H&M group is continuing to drive an ambitious development plan.