Hanwha Q CELLS Receives TOP BRAND PV Seal 2016 from EuPD Research in Europe, the USA and Australia
Hanwha Q CELLS Co. Ltd. was awarded the “Top Brand PV Seal 2016” from EuPD Research for the third time in a row in Europe and for the first time in the USA and in Australia based on surveys of installers in each respective market. According to EuPD Research, the results from this year’s European PV Installer Monitor 2015/2016 clearly show that “Hanwha Q CELLS continues to maintain an exceptional position within the European markets. Moreover, customers in the important US solar market as well as in Australia equally confirm Hanwha Q CELLS’ position as a trusted partner around the world.”
EuPD Research emphasized that participating installers rate the products from Hanwha Q CELLS positively as compared to the competition. Furthermore, the scores for brand recommendation and unaided brand awareness were amongst the highest in the industry. Only a small number of manufacturers were honored with the Top Brand PV Seal, but rarely have companies qualified for a majority of the surveyed markets.
“The seals confirm our commitment to adding customer value through the highest standards of quality and service. We are delighted that the deep trust in our brand has been confirmed for the third year in a row all across Europe and for the first time also in the USA and in Australia. This presents us with a competitive advantage,” says Justin Lee, Head of Module Sales in Europe and America at Hanwha Q CELLS. “We will continue to work with the utmost commitment to offer our customers best quality and service as well as long term partnerships,” he emphasized.
“The PV module landscape is highly competitive” said Markus A.W. Hoehner, CEO of EuPD Research. “In such a competitive market, seals of approval do not just offer benefits for manufacturers, installers can differentiate themselves once they have proven that they are offering high-quality brands.”
EuPD Research is the leading provider of market intelligence for industries and service providers with a focus on sustainability. Through regular surveys, market researchers and pollsters identify the preferences of PV installers worldwide when recommending module brands. The independent TOP BRAND PV Seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries.