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In Exclusive Talk With Mr. Rahul Gupta, CEO, Rays Experts

In Exclusive Talk With Mr. Rahul Gupta, CEO, Rays Experts


Government of India target of 40GW Rooftop Solar by 2022…..Can the industry achieve this target

Considering that the rooftop market is heating up, there is larger than ever awareness & rising electricity tariffs, this target can be achieved. If we believe the optimistic side of industry, i can be achieved early.

Please present case study of few noteworthy projects executed by your company in the distributed solar space

Case Study: https://1drv.ms/b/s!Auwv7GFMIqyTkLhCml7mOfE-t9rGnQ

Please describe in detail about your company, its promoters, directors, investors, vision, objectives and its plans in the solar industry

RaysExperts started its journey from hostel rooms of IIT Roorkee as a consultancy service. The founder Rahul Gupta was into his final year studying civil engineering at IIT Roorkee. After college he decided to officially constitute a private limited company as Rays Power Experts Private Limited and envisioned setting up a 5MW solar power plant at the young age of 22. This was a humble start to what will become poster company of Indian Solar Dream.

Architecting the concept of India’s first Private Solar Park, RaysExperts established its first solar park in Kolayat village of Bikaner District in Rajasthan. Within a span of just 6 years, RaysExperts has become one the emerging solar companies of India. RaysExperts has been ranked in the top 10 solar companies of India by Bridge to India in Ground Mounted EPC, Ground Mounted Open Access, Rooftop Project, Rooftop EPC categories.

Today RaysExperts has established more than 230MWs of Solar plants across India. RaysExperts has developed more than 600 Acres of private solar farms. Their clientele includes both government & private sector.

We hope to become the largest solar company in India with an aim to become the most widely respected practitioner of solar Industry. We have a solid foundation, a thrilling momentum & we hope to fire it up.

Our Company is promoted by Mr. Rahul Gupta,  and Ms. Nidhi Gupta.

Mr. Rahul Gupta completed his B. Tech Graduation in Civil engineering from the prestigious IIT Roorkee in 2009. He started as independent EPC Consultant during his days at IIT Roorkee and later established a full scale business in the name of Rays Power Experts Private Limited. Under his leadership, RaysExperts has grown exponentially from nothing to one of the most awarded solar company in India. He had won “Visionary Award” in 2015 given by Vision World Academy.

Ms. Nidhi Gupta is B.Tech Graduate in Computer Science & Engineering, from International institute of Management Engineering & Technology (Rajasthan Technical university) in 2012. She is resilient for her work. As a Director at RaysExperts, she leads company operations & finances. She has been awarded Emerging Leadership Award by Brands Academy and Woman of the Future Award by the Rajasthan Cultural Awards in 2015.

What are your USP’s and differentiating factors as compared to your competitors?

Our Service & focus on quality & efficiency of the projects coupled with sustainable success demonstrates the secret of our business success.

What are the opportunities in this space and the challenges in upscaling and mainstreaming distributed solar


  • Massive employment generation across all income segments
  • Huge growth for localized businesses dealing in equipments, hardware, machinery etc
  • Huge growth potential for service providers like welders, pilers, fencers, security agencies, contractors etc across India
  • Biggest ever opportunity for finance sector to grow by leaps as 100Bn $ money would be needed to reach 100GW. This will also add up in the national GDP


  • Capital Costs
  • Policy Instruments
  • Transmission & Distribution Network
  • (Inability to handle) Intermittency of resources
  • Reduced Taxes on Coal
  • Competition from Conventional Power
  • Non Availability of) comprehensive resource database
  • Administrative Issues (Local/State/National)
  • (Un)-Willingness to switch to RE
  • Research
  • Skill Development & Education in RE
  • Implementation of EU & American models of RE in India Hope this suffices.

Kindly rank various states in the order of attractiveness of distributed solar market

The leading states are Andhra Pradesh, Rajasthan, Tamilnadu, Telangana, Gujarat, Karnataka, Madhya Pradesh, Punjab, Maharashtra& Uttar Pradesh.

Detailed Report: https://1drv.ms/b/s!Auwv7GFMIqyTkLhKHXnjDkqO6z8Aaw

What are the cost of solar energy in various states for different category of consumers such as Commercial, Industrial &Residential

Detailed Report with ranking of various states, installed capacity, power tariffs etc is here: https://1drv.ms/b/s!Auwv7GFMIqyTkLhLBPBTqVhTmIn9rA

Kindly enlighten our readers with the power tariffs in various states for commercial, industrial and residential customers, tariffs for various levels of consumptions, power availability/shortage, the price trends

List Here: https://1drv.ms/x/s!Auwv7GFMIqyTkLhOXR-7zVtZPA9BcQ

Solar Cities : How many solar cities are announced and describe in detail as to what will happen in these solar cities

 By Definition, Solar City aims at minimum 10% reduction in projected demand of conventional energy at the end of five years, through a combination of enhancing supply from renewable energy sources in the city and energy efficiency measures.

In-principle approval is given to those Cities which fulfill the requirement as per criteria, have commitment for undertaking renewable energy installations and energy efficiency measures and have submitted their proposals in the prescribed format. So far, based on the proposals received and the cities identified by some of the State Governments, in-principle approval has been given to 48 Cities which are:

Agra, Moradabad, Rajkot, Gandhinagar, Surat, Nagpur, Kalyan-Dombiwali, Thane, Nanded, Aurangabad, Indore, Gwalior,  Bhopal, Imphal, Kohima, Dimapur, Dehradun, Haridwar-Rishikesh, Chamoli-Gopeshwar, Chandigarh, Gurgaon, Faridabad, Coimbatore, Vijaywada, Bilaspur, Raipur, Agartala,  Guwahati, Jorhat, Hubli, Maysore, Thiruvananthapuram, Amritsar, Ludhiana, Ajmer, Jaipur, Jodhpur, Bhubaneswar, , Aizawl, Panji City & Environs, Itanagar, Hamirpur, Shimla, Kochi, Howrah, Rewa, Shirdi and SAS Nagar Mohali.

Other details can be seen here: http://mnre.gov.in/schemes/decentralized-systems/solar-cities/

Foreign Investment: What is the scenario of foreign investors (Debt & Equity in this space)

Foreign Investments are surging in the country in the solar sector. But it should be highlighted that foreign investment in Indian solar industry currently is less than 20 percent, and even after the 100 per cent foreign direct investment (FDI) under automatic route and 74 per cent through foreign equity participation in a joint venture (without approval), it Indian solar industry has failed to attract significant foreign investments.

Enlighten our readers with Market shares of various players in the value chain such as Developers, EPC, Modules, and Invertersetc…

Market Shares of various stake holders can be seen in this two page report: https://1drv.ms/b/s!Auwv7GFMIqyTkLhKHXnjDkqO6z8Aaw




Anand Gupta Editor - EQ Int'l Media Network


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