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Ainslie’s British SailGP team partners with Low Carbon – EQ Mag

Ainslie’s British SailGP team partners with Low Carbon – EQ Mag

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The SailGP Great Britain Team, led by the world’s most successful Olympic sailors Sir Ben Ainslie and Hannah Mills OBE, have today announced a new three-year partnership with Low Carbon, a global renewable energy company.

The partnership will support three million young people to take climate action in addition to supporting The Great Britain SailGP Team to become the most sustainable elite sporting squad in the world.

Founded by Chief Executive Roy Bedlow in 2011, Low Carbon is working to generate 20 GW of renewable energy by 2030. To put this into context, this would be enough energy to power more than 7 million homes, which equates to powering every home in every city visited by the SailGP tour this season. Simultaneously the company has a target to reach net-zero energy across all measures by 2030. The longstanding certified-B Corporation was recognised as ‘Best in Class’ in the environmental category in 2022 for its impact and contribution to switch the world to 100% renewable energy in the fight against climate change.

The ground-breaking partnership will see The Great Britain SailGP Team collaborate with Low Carbon to:

  • Create world-leading, action-focused educational resources for the 1851 Trust – led by Sir Ben Ainslie and Royal Patron HRH The Princess of Wales – to empower three million young people to take climate action in their communities
  • Create an innovative portable solar and battery installation that will power the team’s base with renewable energy as it moves around the world
    Pursue victory in the SailGP Impact League – the competition’s podium for the planet that recognises and awards the most sustainable team of the season
  • Build coalitions for climate action and innovation in every city in the Sail GP tour
  • Build a pioneering, global campaign to use the power of sport to inspire climate action

Hannah Mills OBE joined The Great Britain SailGP team straight after her historic Olympic victory in Tokyo, 2021, as an IOC Sustainability Ambassador and founder of the Big Plastic Pledge. Fresh from returning to racing with team after the birth of her first child three months ago, Hannah believes you need to be more than just an athlete, she commented: “With the rise of social media and the visibility and the reach that many athletes have, we have a huge opportunity to use sport to generate climate momentum. Athletes and sport have to lead by example, and we need to build powerful communications platforms to spread the message – Low Carbon will help us to do both.

“This innovative partnership will help us connect to our fans, create climate champions across the globe and help us win the SailGP Impact League and become the world’s most sustainable elite sporting team.”

Low Carbon has a long history with Ben Ainslie having previously partnered from 2014-2017 for the 35th America’s Cup. The partnership included Low Carbon delivering a high-capacity solar panel installation at the National Museum of Bermuda to 100% offset the team’s energy consumption for their 8 months stay on the small Island situated in the North Atlantic Ocean.

Low Carbon Founder and Chief Executive Roy Bedlow is passionate about the connectivity of high-performance sport and business and the role sports can have in communicating the need for action in the climate crisis. Commenting on the partnership he says: “Sport has the ability to inspire like nothing else. Ben, Hannah, and the team live and breathe sustainability and climate action and will be incredible partners for our company. Low Carbon is solely focused on fighting climate change. This focus drives us to pursue excellence in all we do and, by partnering with The Great Britain SailGP Team, we have a historic opportunity to achieve measurable breakthroughs in climate action in this decisive decade for the planet.”

With the 1851 Trust, who are the purpose partner to The Great Britain SailGP Team, the team have declared their ambition to support over 3 million young people take action to protect nature, people, and the planet through the Protect Our Future climate digital education platform. Low Carbon will support the 1851 Trust for the next three years to produce world-class, climate-focussed education resources, to inspire and enable young people to act, whilst building global communities of climate champions.

The Great Britain SailGP Team CEO & Driver, Sir Ben Ainslie, said: “Low Carbon was one of our first partners back in 2014 and we are delighted to be continuing the journey with them. They are the perfect partner that brings both commercial value but also a key focus on purpose, to help drive positive climate action at scale. We can’t wait to start working with Roy and the team again.”

Source: sailgp
Anand Gupta Editor - EQ Int'l Media Network