GoodWe (India) Interview
Spokesperson : Mr. Vivek Bhardwaj
Designation : Head of Sales – India
- Let us start with GoodWe presence worldwide?
GoodWe is a Solar Inverter technology expert and a strategically thinking enterprise which focus on research and manufacturing of PV inverters and energy storage solutions. GoodWe is currently the world leader in storage inverters with 15% market share worldwide and has been ranked no. 1 Hybrid Inverter globally by Wood Mackenzie in their report titled Global PV Inverter Market Shares Full-Year 2019. GoodWe solar inverters have been largely used in residential rooftops, commercial systems and energy storage systems across the globe. GoodWe ranked among World Top 10 solar inverter manufacturer by Bloomberg, IHS & Wood Mackenzie and has recently won the TÜV All Qualities Matters award for the 5th consecutive year.
GoodWe have major market shares in Netherlands, Brazil, Australia, India, South Korea, South Africa, etc cumulating to more than 100 countries with global installation base of 12GW and have office presence in United States, Germany, Netherlands, United Kingdom, Mexico, India, China, Korea, Autralia, Turkey, Spain, Italy, Portugal, Italy, South Africa, etc
- What is the new technology in the solar inverter market globally and in India?
Inverter technology have always been a crucial point of development. GoodWe invest a huge sum in development of highly efficient transition technologies, advanced cooling systems, large capacity string inverters and technology to handle frequency fluctuations efficiently. Technological innovation is GoodWe’s main core competence. With an in-house R&D team of approx. 200 employees in two R&D centers, GoodWe can offer a comprehensive portfolio of products and solutions for residential, commercial and utility scale PV systems, ensuring that performance and quality go hand-in-hand across the entire range.
Talking about the new technology trend, the global solar inverter market now cannot suffice solar projects with just capacity of inverter compatible to the block sizes. The new demand of market is feature loaded String Inverters, which offers higher safety, better ventilation, all time high efficiency and allowing full load running inverter to even higher temperature rating of 50 deg Celsius. GoodWe offers an opportunity to customers to experience such deeper technological advancements by offering critical features like AFCI (Arc Fault circuit interrupter), 50% DC Oversizing & 15%AC overloading, Full load running at 50 deg C, 99% Efficiency, AC connector temperature detection, internal humidity monitoring, and what not!
- Please let us know about your experience in the Indian market. How do you plan to accelerate your growth in India against competition?
GoodWe have been exploring India market for more than 5 years now, which signifies that first stage of product warranty is completed with successfully running inverters. GoodWe gained an opportunity to serve major clients like Tata Power, Sterling & Wilson, Bosch and worked along with finest distribution partners Krannich Solar Pvt. Ltd. and Evervolt Green Energy Pvt. Ltd. to reach deep down to every corner of India. Talking about the customer reviews about GoodWe as a company and its products have been extremely promising from Big giants to small rooftop players.
Though the year 2020 was not as it was thought to be due to unavoidable pandemic situation, the time have been harsh to entire solar business. But GoodWe still hope to gain back the pace soon after the projects catch respective pace. Further, the competition is tough due to lowering bid prices of Rs 2.36/kWhr noticed recently. GoodWe believes that the price war can be tackled with technological advancements and knowledge exchange.
- How different is the Indian market dynamics compared to the other international markets?
Depending up on the location between the Tropic of Cancer and the Equator, India has an average annual temperature that ranges from 25 degree Celsius to 27 degree Celsius. Owing to this, the country has a huge potential for solar power generation. Indian government is also encouraging the use of renewable sources of energy like solar, wind, etc. to decrease the dependency on non-renewable sources and reduce their carbon footprint. Also, the growth rate noticed in past years for solar energy have been promising and signifies the huge demand of renewable energy, high potential of energy generation and Indian solar market lying in biggest 4 solar markets globally. All mentioned factors cumulate to a promising future of solar energy business in India, keep its dynamics high.
- What are the various products & services that your company provides with regards to EPC projects?
GoodWe has set up an integrated service system for pre-sales, in-sales and after-sales and has established service centers worldwide, aiming to offer global support to all customers including project consulting, technical training, on-site support and after-sales service.
Product basket includes a wide range of inverter solutions for all possible solar project with 1000V/1100V String Inverter solution for both small & big rooftops and utility scale projects along with Storage inverter solutions for household purpose.
GoodWe have always focused on product quality and customer services being fruitfully awarded and gained about 7% of Solar Inverters rooftop market share in India. R&D team being dedicated to innovate a better and finest ever inverter solution with maximum features to match the current market demand. GoodWe has been honored with the TÜV Rheinland’s 2020 “All Quality Matters” award in recognition for the outstanding quality of its storage inverter and its C&I inverter. This is the fifth consecutive year that GoodWe has won this prestigious award, which shows just how consistent the company has been in delivering high-quality products.