MNRE: DEVELOPMENT AND IMPLEMENTATION OF A COMMUNICATION STRATEGY AIMED AT PUBLIC RELATION ACTIVITIES ABOUT CONCENTARTING SOLAR TECHNOLOGIES

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India has a very good solar energy potential of around 5-7kWh/m2/day. A significant part of India’s low-medium temperature process heat need can be met by concentrating solar heat (CSH) technology systems –alongside process integrating and suitable heat storage. This would reduce global CO2 emissions, air pollution, and India’s growing dependence on expensive and insecure imported oil.The abundant solar radiation, clean character of solar energy, high cost of fossil fuels and negative emission consequences along with large requirements for process heat below 250°C are the key drivers of the strong focus on the development of solar thermal applications in India. The use of solar concentrator to meet the process heat requirement ofindustrial and commercial establishments is an emerging and exciting market opportunity in India.