Tata Power partners with World Wide Fund for Nature to celebrate Earth Hour 2020

~ Urges citizens to ‘GIVE UP’ wasteful consumption of electricity and be the ‘Voice for the Planet’~

Sustainability is at the centre of Tata Power’s core philosophy, as India’s largest integrated power utility it has always led the way  in generating green power & reduce carbon emissions to combat climate change. This year, as the world observes Earth Hour on 28th March 2020, the company in association with World Wide Fund for Nature (WWF) will propagate the theme – ‘GIVE UP’ and be the ‘Voice for the Planet’ by urging individuals to avoid wasteful consumption of electricity.

The objective is to sensitise individuals to #SwitchOff non-essential lightning & usage of other devices from 8.30pm to 9.30pm and encourage a sustainable lifestyle within the ecosystem. This will also be promoted across Tata Power’s ecosystem, including its partners, customers and employees, who will be encouraged to switch off power at the designated hour on March 28. The GIVEUP campaign is a novel way of giving up a choice that organisation and individuals can exercise to curb excesses and thus give back to nature.

Mr. Praveer Sinha, MD & CEO, Tata Power, said, “As India’s largest integrated utility and a leader in renewable energy, Tata Power understands the importance of resource conservation and responsible living. While we are delighted to partner with WWF for this important event that will be celebrated across the world, we also see this as an responsibility to reach out to all our customers, business partners and employees across the world to spread the word about our own brand of sustainable living for a better tomorrow.”

Earlier this year, Tata Power launched a nation-wide campaign titled ‘I Have the Power’ to create awareness on the choices it provides to its customers and promotes the core message of opting for environmentally friendly means of consuming energy and thereby highlights the range of smart and sustainable solutions and services like Solar Rooftop, EV Charging and Solar Micro-grids that Tata Power now offers to its customers. This campaign has already gathering momentum and is supported by Mr Shardul Thakur, member of the Indian Cricket team.

With a successful implementation for over a decade, Earth Hour is the world’s largest grassroots movement, inspiring and mobilising millions for nature’s cause. Last year, the movement witnessed a celebration across 188 countries with more than two billion impressions garnered on social media.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed capacity of 10,763 MW. A pioneer in the field, it has a presence across the entire power value chain: Generation of renewable as well as conventional power including hydro and thermal energy; transmission & distribution, trading and coal & freight logistics. With renewable energy assets in solar and wind accounting for 30% of the company’s portfolio, Tata Power is a leader in clean energy generation. In line with the company’s view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, microgrids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; ‘Tata Power Ajmer Distribution Ltd.’ with Ajmer Vidyut Vitran Nigam Ltd. for distribution in Ajmer; ‘Powerlinks Transmission Ltd.’ with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; ‘Maithon Power Ltd.’ with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With growing international focus, Tata Power’s global presence includes strategic investments in Indonesia through a 30% stake in the coal company PT Kaltim Prima Coal (KPC); 26% stake in mines at PT Baramulti Suksessarana Tbk (BSSR); in Singapore through Trust Energy Resources; in South Africa through a joint venture called ‘Cennergi’ to develop projects in sub-Sahara Africa; in Zambia through a 50:50 joint venture with ZESCO for 120 MW Hydro project; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project; in Bhutan through a hydro project in partnership with The Royal Government of Bhutan.

With its 103 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to ‘lighting up lives’ for generations to come. Visit us at: www.tatapower.com