Hanwha Q CELLS receives TOP BRAND PV Seal 2017 from EuPD Research in Europe and Australia
Hanwha Q CELLS Co., one of the world´s largest producer of solar modules with high quality in-house solar cells, has been awarded the “Top Brand PV Seal 2017” from EuPD Research for the fourth time in a row in Europe and for the second time in Australia based on surveys among installers in the respective markets. According to EuPD Research, the results from this year’s Global PV Installer Monitor clearly show that “Hanwha Q CELLS continues to maintain an exceptional market position in the leading European PV markets like Germany, France, Italy and UK. Moreover, customers in Australia also confirm Hanwha Q CELLS´ reputation as their first choice partner”. The 2017 survey for the US market, where Hanwha Q CELLS achieved the award last year for the first time, has not been conducted yet.
EuPD Research emphasized that participating installers rated the products from Hanwha Q CELLS positively as compared to the competition. Furthermore, the scores for brand recommendation and unaided brand awareness were among the highest in the industry. Only a small number of manufacturers were honored with the Top Brand PV Seal, but rarely have companies qualified for a majority of the surveyed markets. “We feel honored that our customers consistently put their trust in Hanwha Q CELLS,” says Maengyoon Kim, Head of Module Sales in Europe at Hanwha Q CELLS. “Winning the seals for the fourth year in a row in Europe and for the second time in Australia spurs us to continue our work with the utmost commitment to offer our customers best quality and service,” he emphasized.
“The PV module market remains highly competitive,” said Markus A.W. Hoehner, CEO of EuPD Research. “Seals of approval do not just offer benefits for manufacturers; installers can differentiate themselves by proving that they are offering high-quality brands.”
TOP BRAND PV: How the Seal is awarded
Through regular surveys, market researchers and pollsters of EuPD Research identify the preferences of PV installers worldwide when recommending module brands. The independent TOP BRAND PV Seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries.