Directly responsible for planning and execution of REC India Marketing roadmap
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop and initiate key marketing activities for Indian market
Create Indian market oriented marketing content (case studies, interviews, articles, advertorials, customer testimonials, website content, technical and sales presentations, etc.)
Perform market research and analysis, used to develop the marketing roadmap for REC India
Plan and execute digital campaigns on social media for lead generation and improve brand recall
Coordinate production of marketing material with global team for exhibitions, conferences, etc
Coordinate between REC Sales & solar publications, conference companies to book best needed speaker/sponsor for respective events.
Customer satisfaction surveys
Ensure REC global press releases are well circulated through Indian solar media
Create content for Advertisement (Free/special editions)
Enquiry management – First connect with all new enquiries received directly.
Close coordination with India business head & sales team to ensure, marketing plan is aligned to requirement.
REQUIRED QUALIFICATIONS AND SKILLS:
Ability to understand and market technological and technical product aspects
Excellent written and verbal communications required
1-3 years experience in Marketing / Solar industry
Basic knowledge of Solar industry
Knowledge regarding PV, Energy, Industrial & Energy Markets;
Strong interpersonal and communication skills. Able to work effectively in multi-functional task forces and under pressure
Previous Solar experience mandatory
Domestic/Overseas travel should be expected and appreciated.
Celebrating its 20th anniversary in 2016, REC is a leading European brand of solar panels. Through integrated manufacturing from polysilicon to wafers, cells, panels and turnkey solar solutions, REC strives to help meet the world’s growing energy needs. Founded in 1996, REC is a Bluestar Elkem company with headquarters in Norway and operational headquarters in Singapore. REC concluded 2015 with 2,000 employees worldwide, 1.3 GW solar panel production capacity, and annual revenues of USD 755 million. Find out more about REC at www.recgroup.com