MG India’s new Rs 10-15 lakh electric car to rival Tata Nexon, Tigor EV: Late 2022 launch – EQ Mag Pro
MG Motor which currently sells electric SUV ZS EV will launch an electric crossover vehicle based on a global platform but customized for the Indian market as its next new electric product.
MG Motor India today announced that it will drive in an electric vehicle priced between Rs 10-15 lakh by the end of the next fiscal year. This will be the company’s second EV in India. The company which currently sells electric SUV ZS EV will launch an electric crossover vehicle based on a global platform but customised for the Indian market as its next new electric product.
“Our next product after SUV Astor, we have been thinking about an EV and now we have been very encouraged with the absolute clarity from the government side that EV is the way to go,” MG Motor India President and Managing Director Rajeev Chaba, said.
Sharing the company’s plans, he added, “We have taken the decision that we are going to introduce an EV by the end of next financial year. On the expected price, he said it will range from Rs 10 lakh to Rs 15 lakh and will target the mass segment of personal electric mobility.”
Clarifying the category of the upcoming vehicle, Chaba stated that it will be “a kind of a crossover and this is going to be based on a global platform, which we are going to develop and this will be an EV for mass market for all the emerging markets, including India.”
For the India market, the upcoming EV will be customised for the range, the regulations in the country and also based customer preferences.
Calling the electric crossover MG’s possible volume driver in India, Chaba states that that the planned EV will be “a tipping point” for the company. Also, to meet the government’s guidelines for the production linked (PLI) scheme for the auto sector, MG Motor India will localise a lot of parts for its next EV.
The list of localised parts could include battery assembly, motors and other parts. MG Motor India’s other offering in the electric mobility segment is the ZS EV which retails in two variants priced at Rs 21 lakh and Rs 24.68 lakh (ex-showroom).
Source: financialexpress
