The classic British car brand has enjoyed a cult-like following for decades, and the move to electrified MGs promises to amplify that following. The company will start its charge into the electrified future with a fully electric build of the MG ZS compact SUV, which will enter the market to compete with the likes of the Hyundai Kona EV, the Kia Niro EV, and the Tesla Model Y.
MG Motor UK is planning a coming out party for its newest family member in the fall. The five-seater is an electrified arrow aimed straight at the heart of the mass market with its full-sized rear storage area and all the amenities drivers are looking for in a compact SUV.
“With the launch of our MG ZS electric SUV we’re delighted to be entering the electric car market at such an exciting time,” Daniel Gregorious, Head of Sales & Marketing at MG, said. MG is clearly looking to build on the early success of the pollution-spewing version with a cleaner option that puts an eye to the future of transportation. Across Europe, cities are banning or planning to ban combustion vehicles from city centers. The electric MG insulates buyers from the risk of buying a vehicle today that they may not be able to take into the city in just a few years time.
MG is being a bit shy on the details of the new vehicle, with the full flood of specs and pricing set to be revealed closer to the launch later this year. The new MG ZS electric SUV looks to be a beautiful entry into the compact electric SUV market for MG and could do extremely well if the brand is truly committed to not just bringing it to market, but to actually being a serious competitor with its electric vehicles. That means volume and availability, and time will tell if MG can deliver on those two.