SENEC, one of the world’s leading manufacturers of power storage, has signed a contract for the supply of storage units with a dealer in Australia just before the end of the year. The agreement guarantees the initial acceptance of 2,000 storage systems in the first half of 2017.
With its market entry in Australia, the company is continuing its international expansion course in the summer and secured another strong growth market within a few months. With a sales volume of 2,000 stores in the first half year, the company is one of the largest electricity storage providers in Australia.
Sven Albersmeier-Braun, Head of International Business Development at SENEC, said: “Australia is one of the world’s largest and one of the most recent markets for home storage. Our forecasts clearly point in one direction: the current base and the current expansion of photovoltaic plants will lead to a rapid increase in demand in the coming years. “The Federal Ministry of Economics and Energy also describes Australia as a growth market in a market analysis published at the end of last year. Demand is growing steadily: in the first nine months of last year, more than 75,000 photovoltaic systems were installed in Australia for home ownership. A total of around 1.45 million photovoltaic plants are operated in the relevant business segment.
The new general importer receives the exclusive rights to SENEC storage systems in Australia and New Zealand and is responsible for sales and service on the fifth continent. “We are delighted to be the official SENEC representative for Australia. We have quickly recognized the need for high-quality energy storage and are glad to have found a partner with SENEC, which combines many years of experience in this field with the quality “Made in Germany”, “says Ian Parkinson, CEO of SENEC Australia.
SENEC founder and managing director Mathias Hammer emphasizes the importance of the contract: “With this deal, we are already securing around 40 percent of our export sales target for 2017 at the start of the year. This is a great sign. The first stores have already arrived in Australia. “According to Lauthammer, the opening up of further international markets is nearing completion:” With the rapid expansion of sales and service networks in Australia, Austria and Italy, and with the accompanying success, we have shown that SENEC is ready for the international market. In 2017, we still have a lot in mind. “