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Piyush Goyal Pledges to Make India Brighter and Smarter, Launches iLEDtheway Microsite

Piyush Goyal Pledges to Make India Brighter and Smarter, Launches iLEDtheway Microsite


Hon’ble Minister for Power,Coal and Renewable Energy, Shri Piyush Goyal launched the microsite www.iledtheway.in during the Conference of Power, Mines & Renewable Energy Ministers of States/UTs today. In today’s era of Digital India, the microsite will attempt to reach out to all citizens in India and spread awareness about the nation-wide movement of #iLEDtheway, spearheaded by Energy Efficiency Services Limited. Through this microsite, consumers can take a pledge of switching to LED bulbs, which are safer, brighter and consume less energy. EESL’s initiatives of distributing LED bulbs save upto 85 lakh KWh every day and have helped in reduction of close to 15,000 tonnes of CO2 per day.

Microsite visitors can join the movement by simply clicking “Take a Pledge” tab which is prominently displayed on the homepage. Consumers who do not have access to the LED bulb distribution under the DELP scheme in their city/state, can pre-register for the scheme by sharing their contact details. It will also give exciting information on the reduction in CO2 emissions, energy saved, avoided peak demand and is filled with pictures, videos, distribution centre details in each state and more.

Shri Piyush Goyal, Hon’ble Minister (IC) for Power, Coal and Renewable Energy, became the first citizen to take the pledge on the site. On this occasion he said – “I am proud to launch www.iledtheway.in microsite today. It is a great initiative for all citizens to come forward, take the pledge to switch to LED bulbs, do their bit to protect the environment and make the country more energy efficient. Switching to LED bulbs will not only bring down our carbon footprint, but ensure savings, which is nothing but more money in the consumers’ hands.”

Energy Efficiency Services Limited (EESL), a public sector entity under the administration of Ministry of Power, is contributing towards making India an energy efficient country. EESL’s microsite will provide specific and interesting information on its initiatives including the Domestic Efficient Lighting Programme (DELP) Scheme.Under the DELP scheme, EESL has distributed over 2.4 crore LED bulbs to consumers. Similarly, under SLNP, EESL has replaced over 4.22 lakh street lights resulting in an estimated energy savings of about 38 Million Units.The government aims to replace 77 crore conventional bulbs and CFLs with the LEDs under DELP and 3.5 crore street lights over 3-year period, making it the largest LED based lighting programme in the world.

Anand Gupta Editor - EQ Int'l Media Network


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