As the company works on getting in newer products (including the SUV-styled mini codenamed ‘HBX’), it is the electric space where it has a focus on
NEW DELHI: In one of the most ambitious plans made around electric mobility and affordability, homegrown auto giant Tata Motors has said that it plans to price its green cars at “not more than 15-20% premium” to conventional petrol/diesel vehicles, while offering a battery range at least in excess of 200km on a single charge.
The statement comes just as Tata Motors drives on a path of resurgence in the Indian passenger vehicles market, making significant gains in share in just about a year. Riding high on healthy demand for products such as the Tiago mini, Nexon compact SUV and the Altroz hatch, the company is confident that its overall monthly sales will be “at least in excess of 22,000 units”, keeping it firmly placed in the third position behind Hyundai and market leader Maruti.
“Our reclaiming the third position in the Indian passenger vehicles market is not by accident. We’ve recorded the highest sales volume in the past eight years during the last few months. This has seen us gain nearly 300 basis points (100bps = 1 percentage point) in market share, which moved up from around 4.7% last year to about 7.7% now,” Shailesh Chandra, president of Tata Motors passenger vehicles business unit, told TOI.