Recently, Wuxi Suntech has been awarded ‘Top Brand PV’ seal from EuPD research, ranked amongst top component suppliers. And this award showed that Suntech stood out for its top brand quality, high brand awareness amongst end-customers, and distribution depth, which refers to a strong position in brand portfolios of installers. According to the recommendation of installers and intermediaries in Germany, Holand, Suntech has become the first Chinese PV enterprises that won this honor. EuPD Research Institute’s latest “Top Brand PV” Award shows the highest quality of the global PV industry. The independent TOP BRAND PV industry seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries based in Germany, the UK, Italy and the Netherlands. EuPD Research is a neutral research institution which has won great reputation among European PV industry, so this reward represents the success of a brand in Europe.
TOP BRAND PV: How the Seal is awarded
The independent TOP BRAND PV industry seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries based in Germany, the UK, Italy and the Netherlands. The award gives interested parties an independent guidance in selecting solar modules, inverters and storage system solutions and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers, whose brand is rated above-average in comparison to competitors.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they offer high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.