Renewable energy leader SolarMax Technology’s brand presence will grow larger over the next five years, thanks to a newly formed marketing partnership with University of Southern California (USC) Athletics. The multi-channel program includes numerous branding elements, including stadium signage, radio advertising, social media, digital marketing as well as event-based community outreach focused on solar and renewable energy.
The USC brand is the most powerful in Southern California athletic circles, with some 375,000 alums – and nearly three-quarters of them live in markets served by SolarMax. The Trojans’ core fan base stretches from Bakersfield south to Oceanside and as far east as the Arizona border.
As one of the largest residential and commercial solar installers across Los Angeles, Orange County, the Inland Empire and San Diego, SolarMax viewed the USC partnership as a good strategic fit in terms of market reach and demographics. Some 45% of the school’s fan base generates household income in excess of $100,000 annually, according to USC estimates.
One of the more creative components to the partnership: solar education and other forms of outreach, creating an opportunity to reach USC faculty and staff. Those initiatives may include research and development projects that showcase new applications for residential and commercial solar, LED lighting, energy storage and large-scale solar. The SolarMax renewable energy portfolio includes all four types.
“Education has always been the hallmark of the SolarMax brand,” said CEO David Hsu. “It’s what powers our company’s growth – and makes the branding partnership with USC ideal for us.”
Andre Riley, Regional Vice President – General Manager of USC Sports Properties, said, “We couldn’t be more excited about welcoming SolarMax to the USC Trojan family, along with our marketing partners at Fox Sports.”