Electric vehicles most discussed theme among automotive influencers on Twitter in Q4 2019, reveals GlobalData
Electric vehicles (EV) has emerged as the most discussed theme on Twitter among the world’s leading automotive influencers, with more than 100% quarter-on-quarter (QOQ) growth in tweet volume during Q4 2019, according to GlobalData, a leading data and analytics company.
An analysis of GlobalData’s Vehicle Manufacturers Influencer Platform, which tracks the industry experts from automotive sector and their discussions around the emerging trends, insights and overviews, new fields of innovation and technology, and other popular areas on Twitter revealed that ‘Cybertruck’ as the top conversation driver among EV topics in Q4 2019. The discussions among experts about Cybertruck involved its futuristic design and self-driving features with AI technologies.
Animesh Kumar, Director – Automotive Consulting at GlobalData, says: “With electrification being a key agenda in several countries and among OEMs and with new product developments, announcements and model launches, it is not surprising that EVs emerged as the most discussed topic on Twitter.”
Alex von Witzleben, Thomas J Thias and Dirk Harbecke were the top contributors on the topic, based on mentions count. Their discussions revealed #Selfdriving, #IoT, #5G, #Smartcity and #Batteries as the top mentioned hashtags, driven by emerging technologies leveraged by companies in their latest range of EVs.
Among companies, Tesla appeared as the most discussed company, led by the conversations related to its Cybertruck launch and Giga-factory, which delivered its first electric car in China. Other mentioned companies include Daimler, Renualt SA, PSA Group and AB Volvo.
Animesh concludes: “Having said that, it would not be a surprise if the topic loses the top spot in Q1 2020. COVID-19 is disrupting the supply chain across markets and the top theme of discussion in Q1 2020 should be ‘automotive supply chain’. Since China is a major supplier of electric vehicle components and is on the forefront of battery technology, EVs will continue to be discussed even during this phase.”
Notes to Editors
- Quotes are provided by Animesh Kumar, Director – Automotive Consulting at GlobalData
- The information is based on GlobalData’s Vehicle Manufacturers Influencer sector platform under Automotive IC, which tracks most relevant activity of the leading automotive experts on Twitter
- This press release was written using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis conducted by GlobalData’s team of industry experts
About GlobalData’s Influencer Platform
The Influencer Platform is a part of GlobalData’s Disruptor Database that decodes emerging tech-enabled opportunities with must-have information on promising start-ups, technology led innovations, latest sector trends, consumer insights, and venture capital portfolio investments. It helps monitor competitor strategies, predict emerging trends, monetize disruptive innovation, decode smart money, mine thought leadership, and capture digital consumers.
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.